I developed the look and feel for Into The Weeds, the Leff Sustainability Group’s interview series with leaders in the sustainability space. This series has an aim to depict the reality of the climate crisis and the many ways it manifests, while also highlighting the positive work people are doing to counteract the damage. The first video is a teaser I produced to introduce the series, and the second video was a end of year wrap-up to review the interviews that had been published during 2023. These videos were posted on Leff’s LinkedIn and Instagram accounts to boost engagement for the series.
Into the Weeds teaser trailer
Into the Weeds 2023 end of year recap
As interviews were published on the Leff website, they were also promoted on social with videos and sound bites from the interview. These were tagged with the speaker or speaker’s company account, bringing in more traffic. Overall, the series brought in hundreds more followers for the Leff LinkedIn page.