In 2023, Leff Communications introduced the Leff Sustainability Group, an internal team dedicated solely to sustainability-related issues in order to seek more client work in that space. I developed the visual identity for the EcoWins series, a new monthly series that highlighted positive sustainability-related news. As the series and the group itself were brand new, I was given freedom to explore several looks and feels. I came up with three options ranging from more fun to more serious. Ultimately, the second option was selected.
As Leff began a branding transition, I redesigned the template to fit within the new brand guidelines and work in a video format.